Titan Eye Plus, the eyewear business from Titan Company, was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in Indias prescription eyewear industry.Benchmarked against the best in the world, Titan Eye Plus heralds standardization in the eyewear industry. Following Tatas principles of quality and trust, the brand offers international quality standards enhanced by practices such as transparency in pricing, contemporary design and styling in the highly fragmented and undifferentiated Indian optical retail segment.Titan Eye Plus has over 550 exclusive stores operating in over 229 cities and offers a wide range of stylish and contemporary eyewear.